In chapter 7 we will learn how to build the path to success to generate success, implementing this strategy.
So far, we have seen the key elements of this activity model. how to interest People and the difference between promoting products or services and offering solutions. Now we will learn to put this strategy into practice and begin to build our list of people who will follow us and respect us.
A very important part of our personal brand is the name of our activity with which people can identify.
Do not take this part lightly, be concerned about by this point, select a name easy to remember and to write. It can be our first and last name or a nickname in what creates our personal brand.
They are going to be unified with that name, so let us choose something that is very much related to us or to our mission, our action.
This is the path to success, now let us see how to open it them.
The objective is solely and exclusively to take the information of these People (to know more about their needs) in exchange for offering them some value or that can be to try, some days at no cost, the Nume accessory that corresponds to their need.
Thanks to this step that will apply to this Person, we build our list.
There is a very famous and true phrase that says: “The benefits are on the list“.
“If you want health, give information on how to get health.”
People are not interested in the Nume accessory, they just want to know the benefits it can bring them.
Let us make it very clear the benefits they will receive once they leave us their data and in what way they will receive it.
Who will we really be associating with?
When we have all this clear information, our text will be oriented more towards the benefits they seek and how to improve their quality of life, rather than describing the characteristics of the Nume accessory.
When a patient visits the doctor and is prescribed, usually is not interested in the composition of the drugs. He just wants to solve his suffering and how long it will take to have the first results.
Introduction – Chapter 1 – Chapter 2 – Chapter 3 – Chapter 4 – Chapter 5 – Phase 1 – Phase 2 – Phase 3 – Phase 4 – Phase 5 – Phase 6 – Phase 7 – Chapter 6 – Chapter 7 – Chapter 8 – Chapter 9 – Chapter 10 – Inference
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